Rockaway Set Co.

One crisp day in mid-November, we converted our brewery taproom into a set, brought in an energetic and talented bunch of people, and had some fun. Not many people know that Marcus has a day job, behind the lens of a camera. This was the perfect way to combine his talents.

We wanted to create a series of shorts to generate excitement behind our (delicious! creamy! smooth!) Nitro Black Gold Stout. Our newest staff member, Matthew, doubles as an incredible dancer and actor, and he brought along several wonderful people to take part. 

Advertisements in the beer world can sometimes come off as aggressive and macho. Living in New York City, we like to embrace the diversity of culture and interests around us.

Thanks to Matthew, Allie, Erika, Adam, Malloree, Christopher, and Jake for bringing your personalities to the screen! And a special thank you to Elana, Ruben, and the folks at Flux Factory, without whom this would not have been possible.

Here's the first of a series of 3 videos. Enjoy!

Wassup Kale?

Prizes prizes prizes

Passport raffle drawing in style

Passport raffle drawing in style

Thank you to everyone who took part in this summer's LIC Brewery Tour! We had over 170 people who hit up every craft brewery that Long Island City has to offer. It was a fun time.

Using a highly scientific method to randomly select our winners, here are the 10 raffle winners below. You will each receive an email to coordinate pickup of your new swag:

Big Alice Brewing T: Greg C
Big Alice Brewing T: Jessica D
RBco Hat: Petey M
RBco T: Colin M
RBco T: David S
Transmitter Brewing glass: Kyle S
Transmitter Brewing T: Tammy G
LIC Beer Project T: Roman P
LIC Beer Project glass: Peggy N
LIC Beer Project hat: Robert D

Finally, the #LICBreweryTour photo contest winner is... @moskwality! We loved the smiles, beers, and general joviality in the photo below. You will receive a grab bag prize of a Big A T, RBco slap koozie, Transmitter hat, and LICBP glass.

We hope to see everyone back soon for the next round of LIC Brewery Tour!
 

Great pic encapsulating the essence of #LICBreweryTour, by @moskwality

Great pic encapsulating the essence of #LICBreweryTour, by @moskwality

Ethan's daughter Haydn actually gets full credit for drawing the raffle winners

Ethan's daughter Haydn actually gets full credit for drawing the raffle winners

licbrewtourhaydn.JPG

What are you drinking?

In our tasting room we always have eight beers on tap. If you are a regular you know we rotate our beers very frequently, which means you can have a new beer almost every week (though we know you just want to drink pint after pint of ESB). ;) If you are visiting for the first time it could be hard to choose (pick a flight!), but we do have something for everyone! 

One of our strength is that we make drinkable beers. Well executed beers with good quality that you can drink pint after pint. Straightforward and elegant. 

Image courtesy to www.eatdressgo.com.

Image courtesy to www.eatdressgo.com.

We are curious what you are drinking in our tasting room. What do you choose?
I asked some of our guests: What are you drinking?
It was on a hot Saturday early afternoon, let's see which one of our beers made number one!

What are you drinking?

Beer 1: Sum Luv.  "It's a good beer to drink when it's hot out."

Beer 1: Sum Luv. 
"It's a good beer to drink when it's hot out."

Beer 2, to the left: Sum Luv. Beer 3, to the right: Pharm "Both are refreshing beers for a hot day."

Beer 2, to the left: Sum Luv. Beer 3, to the right: Pharm
"Both are refreshing beers for a hot day."

Beer 4, to the left: Cream Ale. "This beer is so refreshing!" Beer 5, the bachelor: Pharm. "I love this beer! A nice session farmhouse ale."

Beer 4, to the left: Cream Ale. "This beer is so refreshing!"
Beer 5, the bachelor: Pharm. "I love this beer! A nice session farmhouse ale."

Beer 6: Sum Luv. "This beer is summer fresh when it's hot out like today."

Beer 6: Sum Luv.
"This beer is summer fresh when it's hot out like today."

From left to right: Beer 7: ESB. Beer 8: ESB. Beer 9: Pharm. Beer 10: ESB. Beer 11: Night Hop  

From left to right:
Beer 7: ESB. Beer 8: ESB. Beer 9: Pharm. Beer 10: ESB. Beer 11: Night Hop
 

Wow! That's an even score between ESB, Sum Luv and Pharm! All super refreshing beers that suits well for a hot summer day. I guess all our beers are winners!

Pop ups!

If you've never been to one of our pop ups, you need to come asap! Every weekend we have different pop up restaurants cooking upstairs in our kitchen. It is a great opportunity to try out some luscious food and pairing it with our delicious beers. 

The weekend of August 1st we had chefs from Eateasy making tasty tacos. With super fresh ingridients and spicy sauces, they made tacos that were perfect matches with our beer!

I paired the tacos with our ESB and Night Hop. The bitter notes paired perfect with the spicy notes from the food. And the tacos just made you want to drink more beer! YES!

We have plenty of space to hang out, eating and drinking upstairs. And if you just feel like drinking our delicious and fresh beers, our tastingroom is always buzzing and a fun spot.

Flint and Ray doing their moves behind the bar. 

Flint and Ray doing their moves behind the bar. 

Ray is more than happy to help you out in the bar and make sure you're not having an empty glass. Oh, and by the way...he loves LIC. ;)

We have pop ups pretty much every weekend. You can check out our Events calendar on our website to know what's cooking upstairs.

Time for a Brewery Crawl and Giveaway!

To celebrate summer in Long Island City, we're teaming up with our neighboring craft breweries for an epic 10-day brewery crawl.

From Friday, August 14 to Sunday, August 23, pick up a free LIC Beer Passport at any of the LIC Breweries and get them stamped at each spot. Completed passports will be entered to win prizes - 10 winners in all! 

As if you needed a reminder, the 4 breweries are: Transmitter Brewing, Big Alice Brewing, LIC Beer Project, and... well, us (duh?). We are all within a walkable 1.5 miles. Or! Citibike JUST ARRIVED in LIC! If you are riding bikes, however, please make sure you have a safe ride home.

Our favorite Instagram photo hashtagged with #LICBreweryTour will also win a special prize and recognition.

To make this easier, here are the times that we are all simultaneously open:
Fri: 5pm-8pm
Sat: 1pm-5pm
Sun: 1pm-5pm


And here's a nerdy excel screengrab of all our hours:

As a disclaimer, I don't wear a watch. Every o'clock is beer'o'clock (except maybe work'o'clock?)!

- Justine